Strategist AFRS | Bristol

Job Description

This is a career-defining strategic opportunity, working on a history-changing contract.

For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce. 

As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces – and help transform the defence of the nation. 

It means having outstanding strategic thinkers in place to lead and shape service-level marketing plans that will define the success of this landmark contract. And that's where we need you.

The Role

Get ready to put your strategic hat on, as you will be diving deep into the world of your client, becoming the go-to strategic lead for your Service area. From insight to activation, you'll help craft bold, channel-agnostic strategies that hit the mark. Working closely with Account Directors and the Strategy Director, you'll support the creation of a rolling two-year marketing strategy and build strong relationships across the TMP team and wider TeamSerco consortium. This is a role for a strategic mind with creative flair, sharp data instincts and a drive to deliver work that's as effective as it is award-worthy.

Your responsibilities will include:

• Define, develop and deliver campaign plans across multiple channels and touchpoints
• Support the Strategy Director AFRS in shaping a rolling two-year marketing strategy
• Translate client requirements into actionable plans aligned to overall marketing objectives
• Build a deep understanding of audience behaviour, motivations, and engagement points
• Turn cultural trends into strategic insights that shape campaign direction
• Present strategies to clients with confidence and clarity, building trust in our approach
• Collaborate with TMP and TeamSerco data teams to uncover insights and meet contract KPIs
• Engage with stakeholders at the Service level to align campaign needs and marketing collateral
• Ensure campaigns are ready for launch and contribute to a strong, stable client foundation
• Partner with Account Directors, data teams and clients to evaluate performance and identify growth opportunities
• Act as the day-to-day lead for campaign plan delivery and execution

Who we're looking for

A confident strategic thinker, you bring both creativity and precision to every brief. You know how to build strategies that not only look good on paper but deliver measurable impact in the real world. You bring experience in developing standout strategies that not only deliver results but also inspire confidence across a range of stakeholders. You're confident presenting strategic solutions, comfortable navigating complex organisations, and quick to respond when things need to shift. You understand the power of insight, the importance of channel, and how to turn cultural trends into actions that drive real impact.

You'll bring:

• Proven experience building campaign strategies that deliver against defined KPIs
• A track record of deploying fast, tactical plans to address underperformance
• Ability to craft strategies that inspire creative excellence and drive audience action
• Hands-on experience across digital and social channels
• Confidence operating at pace across a wide range of stakeholders
• A talent for building internal networks and establishing trust across teams
• Strong understanding of media, marketing strategy and multi-channel planning
• Familiarity with B2C and B2B marketing across ATL and BTL landscapes
• A creative, data-led approach to solving problems
• Sharp awareness of cultural trends and how they influence campaign planning
• Ability to thrive within complex matrix structures and entrepreneurial environments
• Gravitas and credibility to lead strategic conversations and sell bold, effective solutions
• Excellent planning and organisational skills, with a structured, delivery-focused mindset

Nice to have:

• Experience in wider talent attraction and employer brand solutions
• Knowledge of how to apply technology to enhance strategic thinking

What's in it for me?

As a TMP Worldwide (part of PeopleScout) employee, you're set to gain so much from being part of our team, including:

• Time off to rest, recover or conquer items on the bucket list with 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days
• Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
• A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more
• Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement
• Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits, or grab some great discounts at your local gym
• Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme

About us

TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We're one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024, we developed ‘outthink', a new proposition for the agency to go to market. Outthink is all about digital and social-first thinking, with innovation at the heart of our offering. It's about finding new ways to help our clients succeed.

TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc. Group.

We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next steps / Call to action

If this sounds like you, we'd love to hear from you. Click the apply button and start your application today!