UX and Digital Director | Bristol/London

Job Description

This is a career-defining opportunity, working on a history-changing contract.

For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce. 

As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces – and help transform the defence of the nation. 

A new strategy means a new, integrated careers website. And we're looking for the technical, creative mind that will drive that forward.

The role

We've got to transition the three single Services careers websites (Royal Navy, British Army & Royal Air Force) into one UK Armed Forces careers website. And you're going to lead it.  

To succeed, you'll bring a skillset that is strong in design, strategy, technical thinking and creative problem solving. You'll work closely with the TMP AFRS team, especially the Strategy Director AFRS and Senior Director AFRS, as well as with the technical build partner within the Serco consortium. Both internally and externally, you'll champion design and strategic solutions.

Immersing yourself in the client's world will be crucial. You'll identify differing priorities and objectives across the Armed Forces. Plus, through understanding differing candidate user journeys by Service, you'll develop a new, integrated solution. Built to satisfy the needs of each single Service – and the Armed Force's combined needs.

Your responsibilities will include:

• Define and lead the strategic transition from three single Service careers websites (Royal Navy, British Army, Royal Air Force) into one unified Armed Forces careers platform.
• Understand existing candidate journeys and site functionality by Service, and how these map into the new integrated experience.
• Audit content, structure, and functionality across existing sites to identify optimisation and integration needs.
• Recommend changes to content, site architecture, technology and functionality to support the new platform.
• Develop high-level sitemaps, user journeys and information architecture —including flows between single Service and Armed Forces content.
• Build a comprehensive component library using AFRS brand identity, for use across the website and wider digital assets (email, social, print).
• Collaborate with Team Serco's technical build partner to ensure seamless development and testing.
• Analyse current performance data and collaborate with the AFR team to define benchmarks for the new solution.
• Maintain a deep understanding of audience segments, behaviours and performance drivers.
• Monitor macro trends and UX best practice, applying insights to strategic decisions.
• Act as the day-to-day point of accountability for the careers website solution.
• Ensure all outputs meet required accessibility standards.

Who we're looking for

A technical thinker and creative problem solver, you're comfortable working effectively across a matrix of management structures. A strong communicator and experienced networker, you know how to turn data into clear, actionable insight for any stakeholder.

Plus, you've got excellent organisational skills. You're fond of plans and structure.

In UX and digital strategy, you're skilled at developing wireframes, user journeys and information architecture — grounded in a deep understanding of audience behaviour and how people actually move through a careers website.

You'll bring:  

• Experience as a UX Lead for complex website solutions.
• Skill in creating, building and implementing website strategies.
• Experience creating information architecture, site maps and user experience maps.
• Collaboration in integrated team across multiple functions.
• Experience partnering on technical builds (internal and/or external), with an understanding of the process.
• Good working experience and knowledge of Umbraco.

Nice to have:

• Experience of wider TA and employer brand solutions.
• Familiar with working in an agency environment.

What's in it for me?

As a TMP Worldwide (part of PeopleScout) employee, you're set to gain so much from being part of our team, including:

• Time off to rest, recover or conquer items on the bucket list with 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days
• Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
• A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more
• Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement
• Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits, or grab some great discounts at your local gym
• Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.

About us

TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We're one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024, we developed ‘outthink', a new proposition for the agency to go to market. Outthink is all about digital and social-first thinking, with innovation at the heart of our offering. It's about finding new ways to help our clients succeed.

TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc. Group.

We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next steps/Call to action

If this sounds like you, we'd love to hear from you. Click the apply button and start your application today!